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A Voice for All

FayrEdge - A voice for all

Picture this: you have just had an experience with a company that left you fuming. Maybe a customer service interaction gone awry, a product that fell short of expectations, or an unethical workplace practice you witnessed. The urge to express your dissatisfaction is strong, but a nagging apprehension holds you back. Will anyone listen? What if your complaint falls on deaf ears, or worse, leads to retaliation? This fear of apathy, neglect, or even retribution is precisely what silences many of us, leaving our valuable experiences unheard and businesses in the dark. 


“Businesses can’t improve operations without honest and substantive feedback. Customers can be reluctant to provide it, for several reasons. Companies can try to overcome this by focusing feedback requests on improvement (not employee assessment), focusing on customer actions instead of words, and approaching the gathering of feedback as a habit rather than an occasional effort,” mention researchers Geoff Tuff,  Steve Goldbach and  Elizabeth Lascaze in their recent publication in the Harvard Business Review - How to Get Honest and Substantive Feedback from Your Customers. 


The implications of businesses seeking honest and substantive feedback and customers being reluctant to provide it are significant for both parties: 

For Businesses 

  1. Improvement Focus: Shifting feedback requests toward improvement rather than employee assessment can lead to a more constructive and growth-oriented culture within the company. Employees may feel less threatened and more motivated to engage in the feedback process if they understand it's about enhancing processes rather than personal critique. 

  1. Customer-Centricity: By focusing on customer actions over their words, businesses can gain deeper insights into customer behavior and preferences. This approach enables businesses to make data-driven decisions that align more closely with customer needs and desires. 

  1. Continuous Feedback Loop: Approaching feedback gathering as a habit rather than an occasional effort fosters a culture of continuous improvement. Regular feedback collection allows businesses to adapt quickly to changing market conditions and evolving customer preferences. 

  1. Enhanced Customer Relationships: When businesses actively seek feedback and demonstrate a commitment to improvement based on that feedback, it can strengthen customer relationships. Customers feel valued and appreciated when they see that their opinions are being heard and acted upon. 

For Customers 

  1. Empowerment: Customers may feel empowered when they perceive that their feedback is genuinely valued and used to drive positive change within the business. This can lead to increased loyalty and satisfaction with the company. 

  1. Trust and Transparency: Businesses that consistently seek feedback and openly communicate their efforts to improve operations build trust with their customers. Customers are more likely to remain loyal to companies they trust and perceive as transparent. 

  1. Improved Experiences: When businesses use feedback to enhance their operations, customers often benefit from improved products, services, and overall experiences. This creates a positive feedback loop where satisfied customers are more likely to provide additional feedback in the future. 

  1. Sense of Contribution: Customers who see the impact of their feedback may develop a sense of contribution to the success of the business. This can lead to increased engagement and a willingness to provide feedback in the future. 


Overall, businesses and customers alike stand to benefit from a culture of open, honest, and continuous feedback. It fosters collaboration, innovation, and ultimately, mutual success. 

Understanding Customer Behavior: A Shift from Sentiment to Action 

According to Tuff, Goldbach, and Lascaze, customers are often hesitant to express their thoughts or emotions unless situations are particularly dire or interactions are approached appropriately. Instead of solely focusing on tracking sentiment, which may lead to misleading conclusions, they recommend observing and analyzing customer behavior. This entails monitoring metrics such as the frequency of repeat purchases, the regularity of visits to physical stores or online platforms, and the specific actions customers take during their interactions. By prioritizing the observation of tangible behaviors, businesses can gain more accurate insights into customer preferences and needs, enabling them to make informed decisions and improvements. 

What if there was a platform that let you share your experience, without fear! 

What if there was a platform that empowered you to share your story, good or bad, without fear? A platform that amplifies your voice and holds organizations accountable for their actions? 


Welcome to a groundbreaking portal launched by FayrEdge, that promises to be a game-changer for both individuals and businesses. By dismantling the barriers that prevent experience sharing, this portal paves the way for a more transparent and equitable landscape, where every voice has the power to shape a fairer world. 


FayrEdge believes that it is the first-ever platform to rate and review your fair experiences with companies and institutions. The platform lets you provide feedback to companies in one or more stakeholder capacities - as a customer or employee or candidate or vendor or business partner or CSR partner or investor. The platform, at this time, is available for companies and stakeholders in India only. 

In conclusion 

The relationship between businesses and customers hinges on effective communication and feedback. The reluctance of customers to provide honest feedback, coupled with businesses' need for substantive insights, underscores the importance of fostering a culture of openness and continuous improvement. By shifting focus from mere sentiment to actionable behaviours, businesses can better understand and address customer needs, leading to enhanced customer satisfaction, loyalty, and trust. However, creating a platform where individuals feel empowered to share their experiences without fear of repercussions can further facilitate this exchange of feedback, fostering transparency and accountability in the business-consumer relationship. FayrEdge's innovative portal promises to bridge this gap, providing a platform for individuals to share their experiences and shape a fairer, more equitable business landscape. 



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