Culture defines the DNA of an organisation and how it is experienced by those that come in contact with it. An organisation can be focused on their distinct theme in context of what makes sense to their business. But it is important to recognise that experiences make an entity come alive as it is the window via which culture is seen, heard and more importantly felt. Further, by anchoring ones distinct culture in Fair Stakeholder Experiences it adds strength to sustain itself for the long haul as it’s the foundational layer factoring what matters most.
The focus of culture building for majority of organizations is internally centered with employees who are in the direct zone of influence. But what about those stakeholder who are outside the organisation beyond the customers? Do they experience the organisation’s culture similar to internal stakeholders? Do we invest in them to imbibe the organisation’s culture ethos as they represent us to others?
We cannot afford to come across differently to the broader set of stakeholders who are part of our operating model.
For an organizational culture to be lasting it has to be experienced in the same vein both internally & externally by all our stakeholders.